Welcome
Tom Ingram Motorsport · BTCC · #80 Scroll

UK Motorsport Sponsorship
With Tom Ingram and CLUB80

Partnership opportunities for brands looking to turn national sporting reach into meaningful customer engagement and measurable commercial results.

Get the 2027 Partnership Overview → Visit us at a BTCC race weekend →
2027 brand partnerships now open. Keep scrolling

The BTCC is Britain's premier motorsport championship. At its sharp end is Tom Ingram, two time BTCC Champion, race winner and one of the championship's most recognisable and popular drivers.

CLUB80 is a fan club channel delivered as part of sponsorship with Tom Ingram in the BTCC, turning mass audience reach into measurable action.

Together, broadcast exposure, live activation and CLUB80 create more than sponsorship visibility. They give brands a marketing platform built around sport, designed to reach people, engage them and measure what happens next.

Reach Engage & activate Capture Prove

The reach number isn't the result. It's the starting point.

Sponsorship reporting has traditionally focused on the easiest thing to measure: how many people saw it.

But reach alone doesn't tell you what changed. Who engaged? What interested them? Did they sample a product, visit a website, redeem an offer or make a purchase?

CLUB80 helps close that gap, connecting mass sporting reach with meaningful fan engagement, first party insight and measurable action.

So you can understand not only how many people your campaign reached, but what that reach made possible.

The closed loop

Four steps. Mass reach to measurable action.

01 Reach ·ITV free to air broadcast, trackside and branded content ·565 hours of coverage across the 2025 season ·538k BTCC social media followers ·1,973,300 total reach across Tom's Instagram, Facebook, YouTube and TikTok
02 Engage & activate ·Every activation runs through CLUB80, in person at the circuit and online between race weekends ·Every activation can be personalised around each member's self reported interests and hobbies, segmenting them into individual member crews ·Predictions, quizzes, games, challenges, votes, reviews and content online ·Trackside FanZone areas, driver meet and greets, product sampling and demonstrations, live competitions and giveaways, interactive live games, branded VIP hospitality experiences, autograph sessions, photo opportunities, evening events away from the track ·Member level QR journeys, unique discount codes, prize entry and co branded merchandise
03 Capture ·Every interaction tracked via QR to a named, consented member profile ·Tell us what success looks like, and CLUB80 activations can be designed around the KPIs and audience insights that matter to your brand ·Stand scans, queue entry, trackside purchases, voucher redemption and online engagement, all captured
04 Prove ·GDPR compliant reporting against your KPIs, activation by activation ·Reporting is provided using aggregated, anonymised or appropriately protected audience data ·Where a CLUB80 member actively chooses to engage with a Partner and gives the relevant permissions, agreed data can be shared in line with those permissions
Get the 2027 Partnership Overview → Visit us at a BTCC race weekend →

What you take to the board

Who saw it? BTCC broadcast, trackside and branded content reach.
Who engaged? Live participation across every CLUB80 activation.
What did we capture? Consented opt ins, behaviour and feedback against your KPIs.
Who sampled or bought? QR tracked sampling, code redemptions, sales.
Did it actually work? Closed loop reporting, campaign by campaign.
Sponsorship partnerships in practice

Outdoor retailer example edition

Who saw it?
High impact branding across Tom Ingram's car and racewear delivered visibility across BTCC broadcast, digital content and trackside audiences. What we measured: reach, impressions, broadcast exposure, content views
Who engaged?
Race Weekend FanZone: Live activation A branded FanZone area at the circuit, centred around product demonstrations and challenges testing fans' knowledge of racing, weather and outdoor survival to earn prizes. Fans can scan their CLUB80 QR codes to earn points too.
Build your perfect race weekend: Online activation Crew Outd80rs and Camp80 CLUB80 members build their ideal BTCC weekend packing list from outdoor essentials (from waterproofs and camping chairs to BBQs and head torches). Choices earn CLUB80 points and unlock personalised recommendations, exclusive offers and a chance to win their dream packing list from our Outdoor Retailer Partner.
VIP hospitality: Live activation Staff members and brand partners invited to race weekend hospitality and FanZone experiences.
What did we capture?
Every interaction built a richer picture of the audience, capturing who engaged, what interested them and how they interacted with the brand: first party audience insight. What we captured: fan profiles, product preferences, engagement behaviour, offer interest, declared outdoor interests
Who sampled or bought?
Fans engaging with the activations received personalised product recommendations and offers, redeemable online or at the FanZone. What we measured: offer claims, product interactions, website visits, conversions, attributed sales
The result A sponsorship measured from reach → engagement → data → action → commercial outcome.
Partnership Investment 2027 partnerships from £10,000 to £250,000 + VAT, with programmes scaled around your objectives, activation requirements and branding.
Talk to us about 2027 opportunities →
The platform

The BTCC in numbers

10 Live UK race weekends per year
ITV UK free to air broadcast to at least end of 2029
15,070,000 TV and streaming audience
£104m Advertising value equivalency
387,100 Annual trackside attendance
53.8m Viewer hours
538k BTCC social media followers
115+ Countries viewed the BTCC live on YouTube, TikTok or broadcast channels
80.6% Recommend watching the BTCC to a friend or colleague
The audience
79% Of the BTCC audience say that snacks are a race day essential
72% Of the BTCC audience self declare as outdoors and active people
57.9% Of the BTCC audience declare a strong automotive interest
75.19% Attend one or more events a season
53.76% Buy BTCC merchandise at events
40% Female fanbase

Source: BTCC 2026 official marketing brochure. TV data supplied by IRIS GmbH. Cumulative live TV, highlights, catch up and streaming.

The series

The BTCC

The British Touring Car Championship is the UK's premier racing series and one of the country's most established sporting championships. Its free to air ITV coverage combines national reach with a passionate and highly engaged live audience. Across a 10 round calendar, the BTCC creates opportunities for brands across broadcast exposure, digital content, live activation, customer hospitality and fan engagement, all around some of the closest and most competitive racing in British motorsport.

Car #80 · Team VERTU

Tom Ingram

Tom Ingram is a two time BTCC Champion and one of the championship's most recognisable and popular drivers. His combination of front running performance, personality and fan engagement gives partners a credible face for campaigns spanning broadcast, digital content, live events, hospitality and CLUB80.

The offer

Next steps.

Option one

Get the 2027 Partnership Overview

See how a Tom Ingram Motorsport partnership can combine BTCC reach, brand activation, CLUB80 engagement and measurable results, and explore the opportunities available for 2027.

We reply within two working days. We'll only use your details to respond to your enquiry and handle them in accordance with our Privacy Policy.
Option two

Visit us at a BTCC race weekend

See the audience, FanZone, hospitality and activation opportunities for yourself. Spend a race day with us, meet the team and explore how a partnership could work for your brand.

We reply within two working days. We'll only use your details to respond to your enquiry and handle them in accordance with our Privacy Policy.