CLUB80 Tom Ingram Motorsport
BTCC · Season 2027 · Tom Ingram Motorsport Ltd

UK Motorsport Sponsorship
With Tom Ingram and CLUB80

Partnership opportunities for brands looking to build reach, engage fans and measure what their sponsorship delivers.

The BTCC is Britain's premier Motorsport Championship. At its sharp end is Tom Ingram, two time BTCC champion, race winner and one of the championship's most recognisable and popular drivers.

CLUB80 is a fan club channel delivered as part of sponsorship with Tom Ingram in the BTCC, turning mass audience reach into measurable action.

By combining broadcast exposure with an interactive fan club and putting Partner brands at the centre this isn't just sponsorship. It's a measurable marketing platform built around sport.

Reach Engage & activate Capture Prove
Book a race day discovery visit → Request more information →
Free. No obligation. Three 2026 rounds remaining.

The reach number isn't the result. It's the starting point.

Consumers stopped moving in a straight line from exposure to purchase a long time ago. Yet sponsorship reporting still tends to focus on the easiest thing to measure, “eyes on.”

A limitation mass reach marketing can have is that everything that happens between seeing the brand and taking action is often invisible or unmeasured.

Asset branding in sport is the clearest example. Millions of impressions can be reported, but very little evidence reported on what those impressions actually changed.

CLUB80 was built to close the gap between people seeing your brand and what happens next, connecting mass reach with meaningful fan engagement, first party data and measurable actions.

So you can understand not just how many people your sports campaign reached, but what the sponsorship made possible, what it influenced and exactly where it delivered value.

The closed loop

Four steps. Mass reach to measurable action.

01 Reach ·ITV free to air broadcast, trackside and branded content ·565 hours of coverage across the 2025 season ·538k BTCC social media followers ·1,973,300 total reach across Tom's Instagram, Facebook, YouTube and TikTok
02 Engage & activate ·A mix of in person and online touch points, all with a digital tail ·Predictions, quizzes, games, challenges, votes, reviews and content online ·Trackside Fan Zone areas, driver meet and greets, product sampling and demonstrations, live competitions and giveaways, interactive live games, branded VIP hospitality experiences, autograph sessions, photo opportunities, evening events away from the track ·Member level QR journeys, unique discount codes, prize entry and co branded merchandise
03 Capture ·Every interaction tracked via QR to a named, consented member profile ·Tell us what success looks like and we can even build a KPI based data enhancement layer into CLUB80 members' experience ·Stand scans, queue entry, trackside purchases, voucher redemption, online engagement all captured
04 Prove ·GDPR conscious reporting against your KPIs, activation by activation ·You never receive personal data ·Reporting is provided as aggregated, anonymised or appropriately protected cohort data, with small cell suppression applied where required ·Member data is only shared with a Partner when the member has actively chosen to engage with that Partner and the relevant data sharing and marketing permissions are in place
Book a discovery visit → Request more information →

What you take to the board

Who saw it? BTCC broadcast, trackside and branded content reach.
Who engaged? Live participation across every CLUB80 activation.
What did we capture? Consented opt-ins, behaviour and feedback against your KPIs.
Who sampled or bought? QR tracked sampling, code redemptions, sales.
Did it actually work? Closed loop reporting, campaign by campaign.
Sponsorship partnerships in practice

Outdoor retailer example edition

Who saw it?
High impact branding across Tom Ingram's car and racewear delivered visibility across BTCC broadcast, digital content and trackside audiences. What we measured: reach, impressions, broadcast exposure, content views
Who engaged?
Race Weekend Fanzone — Live activation A branded fan zone area at the circuit, centred around product demonstrations and challenges testing fans' knowledge of racing, weather and outdoor survival to earn prizes. Fans can scan their CLUB80 QR codes to earn points too.
Build your perfect race weekend — Online activation Crew Outd80rs and Camp80 CLUB80 members build their ideal BTCC weekend packing list from outdoor essentials (from waterproofs and camping chairs to BBQs and head torches). Choices earn CLUB80 points and unlock personalised recommendations, exclusive offers and a chance to win their dream packing list.
VIP hospitality — Live activation Staff members and brand partners invited to race weekend hospitality and Fanzone experiences.
What did we capture?
Every interaction built a richer picture of the audience, capturing who engaged, what interested them and how they interacted with the brand, first party audience insight. What we captured: fan profiles, product preferences, engagement behaviour, offer interest, declared outdoor interests
Who sampled or bought?
Fans engaging with the activations received personalised product recommendations and offers, redeemable online or at the Fanzone. What we measured: offer claims, product interactions, website visits, conversions, attributed sales
The result A sponsorship measured from reach → engagement → data → action → commercial outcome.
The cost 2027 Partnership Packages: £10,000+VAT – £250,000+VAT.
The platform

The BTCC in numbers

10 Live UK race weekends per year
ITV UK free to air broadcast to at least end of 2029
15,070,000 TV and streaming audience
£104m Advertising value equivalency
387,100 Annual trackside attendance
53.8m Viewer hours
538k BTCC social media followers
115+ Countries viewed the BTCC live on YouTube, TikTok or broadcast channels
80.6% Recommend watching the BTCC to a friend or colleague
The audience
79% Of the BTCC audience say that snacks are a race day essential
72% Of the BTCC audience self declare as outdoors and active people
57.9% Of the BTCC audience declare a strong automotive interest
75.19% Attend one or more events a season
53.76% Buy BTCC merchandise at events
40% Female fanbase

Source: BTCC 2026 official marketing brochure. TV data supplied by IRIS GmbH. Cumulative live TV, highlights, catch-up and streaming.

The series

The BTCC

The British Touring Car Championship is the UK's premier racing series with a history only beaten by Formula 1. The BTCC offers a high impact, free to air sporting platform that combines huge national reach with a passionate, highly engaged live audience. Across a 10 round calendar, the BTCC brings together some of the biggest names in British motorsport, with close, competitive racing and an atmosphere that extends well beyond the track.

Car #80 · Team VERTU

Tom Ingram

Tom Ingram is one of the BTCC's most recognisable and popular drivers, with two championship titles and a reputation for delivering both on and off the track. A proven race winner and fan favourite, Tom has built a loyal following throughout his BTCC career, making him a powerful and authentic brand ambassador. His ability to combine top performance with personality makes him a truly valuable sporting asset.

The offer

Next steps.

Option one

Book a race day discovery visit

Spend a race day with us. See the fans, walk the 2026 FanZone and hospitality areas, meet Tom and start to see how BTCC sponsorship with Tom Ingram Motorsport could work for you.

We reply within two working days. Your details are never shared with a third party.
Option two

Request more information

Not ready for a race day. We will send our partnership overview brochure.

We reply within two working days. Your details are never shared with a third party.